Product Management
Product Strategy & Roadmapping
A two-day specialty for senior product managers, group PMs, and directors of product who own quarterly bets and multi-year roadmaps. Strategy doc craft, positioning frameworks (Dunford), OKR translation, roadmap formats, audience-tiered communication, and the strategy-defending discipline most underweighted in PM literature.
- Format
- Live virtual, in-person, or private on-site
- Duration
- 2 days
- Level
- Practitioner
- From
- $1995.00
About this course
Course overview
The PM specialty most senior PMs say they wish they'd taken three years earlier.
Product strategy is what separates a senior PM from a Group PM, and roadmapping is what separates a Group PM from a Director of Product. Both skills are typically learned the painful way — through three or four bad strategy docs and a half-dozen feature-list "roadmaps" that didn't survive contact with the executive team. This two-day specialty compresses that learning curve.
Day 1 covers strategy: vision, positioning (April Dunford), defensibility, OKR translation, quarterly-bet selection. Day 2 covers roadmapping: format selection, audience-tiered rendering (executive vs sales vs customer vs engineering — same strategy, four very different documents), portfolio review, and the strategy-defending discipline that protects roadmaps from feature-request gravity. Vendor-neutral on tooling — patterns transfer across Productboard, Aha!, ProductPlan, Roadmunk, and the spreadsheets you'll build when none of those fit.
Learning outcomes
What you'll learn
Every module is tied to an outcome you can bring back to your team the next day.
- Write a product strategy that survives executive review — vision, positioning, target customer, value proposition, defensibility, and the bets that follow
- Apply positioning frameworks (Dunford, Geoffrey Moore, Alex Schultz) to articulate why-us, why-now, and why-not-them
- Translate product strategy into OKRs, quarterly bets, and the prioritization decisions that follow without devolving into feature requests
- Choose the right roadmap format — Now/Next/Later, theme-based, outcome-based, Gantt, dual-track — for the audience reading it
- Communicate roadmap and trade-offs to executives, sales, customers, and engineering with three different rendering choices that match each audience
- Run a quarterly portfolio review, kill or de-scope underperforming bets, and protect strategy from feature-backlog gravity
- Build a 90-day plan to upgrade your real product strategy and roadmap to senior-PM standard
Audience
Who it's for
- Senior product managers (3+ years experience) moving toward Group PM or Director of Product roles
- Group PMs and product directors actively running portfolios with multiple senior PMs reporting in
- Product leaders rebuilding strategy + roadmap discipline after a re-org, M&A, or strategy reset
- Founders and early operators who own the product strategy themselves and want a senior-PM frame
- BAs, project managers, and engineering leaders moving into product leadership at scale-up companies
Course structure
Syllabus
A structured path from core concepts to applied practice.
Day 1 — Strategy and Positioning
- What product strategy actually is — strategy vs roadmap vs backlog vs feature list
- Why most product strategy docs fail; the four patterns that survive (Cagan, Lean Strategy Canvas)
- Vision, positioning (Dunford), differentiation, defensibility, and competitive moats
- OKRs in product: outcome-based vs output-based; quarterly bet selection
- Workshop: each learner writes (or rewrites) a strategy doc + bet list for their real product
Day 2 — Roadmapping and Communication
- Roadmap formats: Now/Next/Later, theme-based, outcome-based, Gantt, dual-track — when each fits
- Time horizons: 6-week, quarterly, annual, multi-year — and which to render for which stakeholder
- Audience-tiered roadmap communication: executive / sales / customer / engineering
- Portfolio review: kill, de-scope, double-down decisions; defending strategy from feature gravity
- Workshop: each learner produces a 4-rendering roadmap pack + 90-day upgrade plan for their real product
Public cohorts
Upcoming sessions
Secure your seat in a live, instructor-led cohort. Private team deliveries available on request.
No public cohorts on the calendar yet.
We run this course as a private team cohort on demand, or you can be the first to know when the next public date drops.
Frequently asked questions
Still have questions?
How is this different from Product Management Bootcamp?
Do I need to be a senior PM already?
Is this tool-specific (Productboard / Aha! / ProductPlan)?
Will I have a usable strategy + roadmap by the end?
Can this be delivered as a private cohort?
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Bring this training to your team
We deliver private cohorts in-person and online, tailored to your operating context.